diff --git a/src/common/windows/sym_upload_v2_protocol.cc b/src/common/windows/sym_upload_v2_protocol.cc
index bcc1a1a9..ad2b83a3 100644
--- a/src/common/windows/sym_upload_v2_protocol.cc
+++ b/src/common/windows/sym_upload_v2_protocol.cc
@@ -21,6 +21,7 @@ static bool SymUploadV2ProtocolSend(const wchar_t* api_url,
                                     const wstring& debug_id,
                                     const wstring& symbol_filename,
                                     const wstring& symbol_type,
+                                    const wstring& product_name,
                                     bool force) {
   wstring url(api_url);
   wstring key(api_key);
@@ -70,7 +71,8 @@ static bool SymUploadV2ProtocolSend(const wchar_t* api_url,
 
   CompleteUploadResult completeUploadResult =
       SymbolCollectorClient::CompleteUpload(url, key, timeout_ms, upload_key,
-                                            debug_file, debug_id, symbol_type);
+                                            debug_file, debug_id, symbol_type,
+                                            product_name);
   if (completeUploadResult == CompleteUploadResult::Error) {
     wprintf(L"Failed to complete upload.\n");
     return false;
diff --git a/src/common/windows/sym_upload_v2_protocol.h b/src/common/windows/sym_upload_v2_protocol.h
index 389fa586..3c345a4d 100644
--- a/src/common/windows/sym_upload_v2_protocol.h
+++ b/src/common/windows/sym_upload_v2_protocol.h
@@ -48,6 +48,8 @@ namespace google_breakpad {
 //   "DSYM"
 //   "PDB"
 //   "SOURCE_MAP"
+// If |product_name| is non-empty then it will be sent as part of the symbol
+// metadata.
 // If |force| is set then it will overwrite an existing file with the
 // same |debug_file| and |debug_id| in the store.
 bool SymUploadV2ProtocolSend(const wchar_t* api_url,
@@ -57,6 +59,7 @@ bool SymUploadV2ProtocolSend(const wchar_t* api_url,
                              const std::wstring& debug_id,
                              const std::wstring& symbol_filename,
                              const std::wstring& symbol_type,
+                             const std::wstring& product_name,
                              bool force);
 
 }  // namespace google_breakpad
diff --git a/src/common/windows/symbol_collector_client.cc b/src/common/windows/symbol_collector_client.cc
index 0831b22c..187b100e 100644
--- a/src/common/windows/symbol_collector_client.cc
+++ b/src/common/windows/symbol_collector_client.cc
@@ -71,7 +71,8 @@ namespace google_breakpad {
       const wstring& upload_key,
       const wstring& debug_file,
       const wstring& debug_id,
-      const wstring& type) {
+      const wstring& type,
+      const wstring& product_name) {
     wstring url = api_url +
         L"/v1/uploads/" + upload_key + L":complete"
         L"?key=" + api_key;
@@ -83,11 +84,18 @@ namespace google_breakpad {
         L"debug_id: \"" +
         debug_id +
         L"\" "
-        L"}, "
-        L"symbol_upload_type: \"" +
-        type +
-        L"\", "
-        L"use_async_processing: true }";
+        L"}, ";
+    if (!product_name.empty()) {
+      body +=
+          L"metadata: {"
+          L"product_name: \"" +
+          product_name +
+          L"\""
+          L"},";
+    }
+    body += L"symbol_upload_type: \"" + type +
+            L"\", "
+            L"use_async_processing: true }";
     wstring response;
     int response_code;
 
diff --git a/src/common/windows/symbol_collector_client.h b/src/common/windows/symbol_collector_client.h
index bdf9f7cb..61ee997d 100644
--- a/src/common/windows/symbol_collector_client.h
+++ b/src/common/windows/symbol_collector_client.h
@@ -75,7 +75,8 @@ namespace google_breakpad {
                                                const wstring& upload_key,
                                                const wstring& debug_file,
                                                const wstring& debug_id,
-                                               const wstring& type);
+                                               const wstring& type,
+                                               const wstring& product_name);
 
     // Returns whether or not a symbol file corresponding to the debug_file/
     // debug_id pair is already present in symbol storage.
diff --git a/src/tools/windows/converter_exe/converter.cc b/src/tools/windows/converter_exe/converter.cc
index bb0d091e..b433dff0 100644
--- a/src/tools/windows/converter_exe/converter.cc
+++ b/src/tools/windows/converter_exe/converter.cc
@@ -69,6 +69,7 @@ const char* kNoExeMSSSServer = "http://msdl.microsoft.com/download/symbols/";
 const wchar_t* kSymbolUploadTypeBreakpad = L"BREAKPAD";
 const wchar_t* kSymbolUploadTypePE = L"PE";
 const wchar_t* kSymbolUploadTypePDB = L"PDB";
+const wchar_t* kConverterProductName = L"WinSymConv";
 
 // Windows stdio doesn't do line buffering.  Use this function to flush after
 // writing to stdout and stderr so that a log will be available if the
@@ -242,7 +243,7 @@ static bool UploadSymbolFile(const wstring& upload_symbol_url,
   FprintfFlush(stderr, "Uploading %s\n", symbol_file.c_str());
   if (!google_breakpad::SymUploadV2ProtocolSend(
           upload_symbol_url.c_str(), api_key.c_str(), &timeout_ms, debug_file_w,
-          debug_id_w, symbol_file_w, symbol_type,
+          debug_id_w, symbol_file_w, symbol_type, kConverterProductName,
           /*force=*/true)) {
     FprintfFlush(stderr,
                  "UploadSymbolFile: HTTPUpload::SendRequest failed "
@@ -647,7 +648,7 @@ static bool ReadFile(string file_name, string* contents) {
 static bool ConvertMissingSymbolsList(const ConverterOptions& options) {
   // Set param to indicate requesting for encoded response.
   map<wstring, wstring> parameters;
-  parameters[L"product"] = L"WinSymConv";
+  parameters[L"product"] = kConverterProductName;
   parameters[L"encoded"] = L"true";
   // Get the missing symbol list.
   string missing_symbol_list;
diff --git a/src/tools/windows/symupload/symupload.cc b/src/tools/windows/symupload/symupload.cc
index 6c1d1981..11e38438 100644
--- a/src/tools/windows/symupload/symupload.cc
+++ b/src/tools/windows/symupload/symupload.cc
@@ -250,11 +250,12 @@ int wmain(int argc, wchar_t* argv[]) {
     if (argc >= currentarg + 2) {
       api_url = argv[currentarg++];
       api_key = argv[currentarg++];
+      wstring product_name = product ? wstring(product) : L"";
 
       success = google_breakpad::SymUploadV2ProtocolSend(
           api_url, api_key, timeout == -1 ? nullptr : &timeout,
           pdb_info.debug_file, pdb_info.debug_identifier, symbol_file,
-          kSymbolUploadTypeBreakpad, force);
+          kSymbolUploadTypeBreakpad, product_name, force);
     } else {
       printUsageAndExit();
     }